Hurricane Group was present at the salon Heavent Paris, on November 13, 2024, to present to the sides of NIELSEN SPORTS FRANCE the study of economic and media of its flagship event, the FISE Montpellier, the largest event of urban sports in the world.
Theedition 2024 UNICEF confirms to be a true economic engine for Montpellier and The Region of Occitanie / Pyrénées-Méditerranée.
Conducted by NIELSEN SPORTS FRANCE (world leader and French studies and of the council dedicated to the sports and entertainment), the analysis measured theoverall impact of theevent in three dimensions : attendance, economic impact and media coverage.
Joseph Villeflayoux, Vice-President of Hurricane Group, accompanied by Julien Istace, Head of Client Strategy, Nielsen Sports and Florian Tixier, Business Development Manager of Nielsen Sports, have shared these results, highlighting the magnitude of theeconomic impact of the FISE Montpellier on its territory.
