FIAT : FIAT FREESTYLE TEAM

Client

FIAT

Year

2007

Context

It was a special year for FIAT, major sponsor of FISE Montpellier’s 12th edition, as it took place for the first time on the banks of the Lez. Fiat confirmed its involvement in action sports with its very own Fiat Freestyle Team.

 

Agency mission

Hurricane worked with Fiat and managed its Freestyle Team (which brought together the best BMX, Skateboard, Kitesurf and Snowboard athletes). The agency’s mission was to provide 360° marketing support for the label: athlete media coverage, promotional tour organisation and media purchasing.