G SHOCK : #21SECONDS

Client

CASIO – GSHOCK

Year

2019 – 2022.

Context

The G-Shock watch brand symbolises robustness, resistance, design and style… captivating features. It’s why so many athletes, musicians and artists have absolute confidence in the brand.

 

Agency mission

Implemention of a UGC viral campaign on social media (#21Seconds) that targetted athletes to post a 21-second video of their best line.
Concept: the creation and dissemination of the campaign on social media, website and voting platform – brand promotion to a target audience.

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