Honor is a Presenting Partner of FISE Montpellier. The brand wanted visibility on the ground and asked Hurricane to collaborate on an action sports communication strategy. To bring its fans into the conversation, the agency suggested the creation of a unique digital app on the event’s giant screens.
With several hundred thousand spectators at FISE Montpellier, the event’s giant screens played a crucial role. Hurricane designed and developed a huge social wall coupled with a photo contest game on Instagram. Its mission was to take charge of the promotion and spread of the game among FISE’s digital communities, moderating the content and disseminating in real time the best pictures on the screens.
This was an optimal way to generate qualitative engagement and multiply the viral range of activation.