LIPTON ICE TEA : KEEPING YOU ON YOUR TOES

Client

LIPTON

Year

2012

Context

Lipton Ice Tea partnered with FISE Montpellier so festival-goers could quench their thirst, win prizes, and participate in exclusive entertainment at the event.

 

 

Agency mission

As well as drink sampling, the partnership was marked by a new concept: the implementation of a water ski lift for various activities powered by LIPTON ICE TEA. Over 500 people were introduced to the joys of slide!

 

 

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