By partnering with the famous brand of games and cars Hot Wheels, the E-FISE Junior by Hot Wheels allows all practitioners aged 5 to
16 years old to promote their best tricks by participating in an unprecedented online video competition. Whether in BMX,
Skateboard, Roller or Freestyle Scooter, this partnership aims to enhance the creativity of young people.
Riders compete in an online challenge rated 50% by FISE judges and 50% by fans on a dedicated platform: https://e-fise.com/
Organization and promotion of the competition. Development of the platform and voting tools. A unique concept that brings together in 2021 more than 500 junior riders for more than 8 million videos viewed.