CHENGDU : THE OPENING UP OF THE WEST

Client

CHENGDU

Year

2015 à 2019

Context

Chengdu is the Chinese city twinned with Montpellier. Building on this partnership, in 2015 Hurricane launched a FISE event for the first time in the Sichuan capital.

 

Agency mission

Hurricane collaborated with Chengdu in organising the Chinese stage of the FISE World Series. With over 20 million inhabitants, Chengdu provided an obvious opening for FISE in Asia, and a French-Chinese collaboration which made perfect sense over a period of time. FISE welcomed 250,000 people to the event in 2015; it has gone from strength to strength since then with 4 editions. A park has been installed in Pidu to convey the passion of urban sports to young Chinese.

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