Smartphone manufacturer Honor is a major partner of FISE Montpellier. To make the brand stand out, Hurricane suggested it participate in street art installations: ART & FISE.
Not only does the festival welcome the best athletes on the planet, it also give pride of place to all forms of urban art and expression.
In the heart of the FISE village, the Honor brand integrated into ART & FISE with its free workshops for teenagers. Every day, artists realised a fresco painting: the transient exhibition had urban sports as its theme and featureds the graphic world of FISE. It was another way to communicate and increase the responsiveness of festival-goers to urban culture.