As part of its communication strategy for 15–25-year-olds, the world’s 2015 Number 1 gamer accessory launched its “slide” communication – using FISE Montpellier as its focal point. It was a campaign that combined presence on the ground and global digital reach.
Establishment of 360° partnerships through ground and digital presence:
ground visibility: Razer BMX Park Pro Contest and Razer High Air Contest
ground activation: set up and management of a 50m2 showroom at the event
digital activation via a social media quiz (Quiz social networks)
creation of a promotional video spot : Life is just a game
media buying to promote campaign