GO PRO : BE A HERO

Client

GO PRO

Year

2016

Context

As part of its partnership with FISE Montpellier, the Go Pro brand wanted to go beyond site visibility and put in place a marketing community at the festival involved with creating exclusive content.

 

Agency mission

Go Pro communicates mainly through the dissemination of content on social networks such as Facebook, Twitter and YouTube.
Hurricane created viral and exclusive athlete videos to go out a day before the start of FISE Montpellier. The community thus enjoyed a unique experience discovering the parks and facilities through the eyes of an athlete and a Go Pro.