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SFR : RIDER OF THE DAY

Client

SFR

Year

2017 - 2018

Context

As part of its partnership with FISE Montpellier, the SFR brand wanted to share a digital community experience with 2,000 athletes and 600,000 festival-goers. The view would be able to take control of the event’s competitions in real time via an embedded app.

 

 

Agency mission

During the festival, the agency circulated an app entitled Vote for your favourite rider which was integrated into all FISE and SFR platforms (mobile apps, social networks, websites, etc.).

“For this 2018 edition – you have the power!”

All results appeared live during competitions on the event’s giant screens. This viral campaign, using professional athletes, resonated with hundreds of thousands of fans and followers.

Related works

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