MATMUT : UNIQUE AND IMPRESSIVE

Client

Matmut

Year

2016

Context

MATMUT is a leading mutual company in the French insurance market. The group wanted to encourage sportsmanship, solidarity and generosity through sporting events – just as they have done for several years with Matmut #DéfiRugby.

Agency mission

In response, Hurricane created an innovative sports concept: the Matmut Freestyle Show, an event that brought together 100 professional and amateur athletes in 2 days of alternative competition of BMX, Roller, and Scooter Freestyle. There were activities for everyone, as well as a photo and media production relayed via social networks and co-produced with Oreca Events.

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