The General Sports Authority (GSA) is a Saudi Arabian governmental body. Hurricane worked with GSA on an urban sports development strategy in the kingdom, the agency having benefitted from its 2002 experience in the Middle East (Dubai, UAE, and Kuwait). The show proposed by FISE Events responded to a very real demand from the public for Western experiences and entertainment.
In 2018, FISE World Series tour began with a launch event in the coastal city of Jeddah, Saudi Arabia. Hurricane organised the event, its sports management, media production, live broadcast, and international communication and media.
The first edition brought together over 140,000 spectators as well as 500+ hours of international TV coverage in 62 countries. It looks like a bright future for FISE in this region of the Middle East.