MALAYSIAN MINISTRY OF YOUTH AND SPORTS : Langkawi Island

Client

MALAYSIAN MINISTRY OF YOUTH AND SPORTS

Year

2014–2015

Context

The Malaysian Ministry of Tourism and Culture, in partnership with Malaysia Major Events, organised a FISE World Series stage. With the concept of an international FISE World Series in its infancy in 2014, Malaysia sought to energise and attract crowds to the small island of Langkawi.

 

 

Agency mission

Hurricane was involved in the global organisation of the event on the paradise island of Langkaw. It proved an unprecedented success with over 1,000 hours of international TV coverage, 200 press releases, and 1 million social media views. These editions launched the concept of FISE World Series worldwide.

 

 

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