RED BULL China: URBAN SPORTS AND STREET CULTURE

Client

Red Bull China

Year

2018

Context

Red Bull is the leading energy drink on the market. The brand gives wings to people and, stands out as not only a drink but a brand of sports and culture.

In partnership with the best Chinese Red Bull athletes, and as part of FISE Chengdu (China), Hurricane met the students of the famous Chengdu Sports University!

 

Agency mission

Hurricane organized for Red Bull China the first promotional event for FISE China at Chengdu Sports University. The day was dedicated to the theme of urban culture with performances of street art, BMX Freestyle, Skateboard and street dance.

 

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