PIDU : UN “HOT-SPOT”

Client

Pidu District (China)

Year

2018

Context

In 2018, for the first time since its establishment in Chengdu (capital of Sichuan), FISE World Series made its home in the Pidu District, hosting over 250,000 visitors for its first edition.

Agency mission

To promote urban sports throughout the year, Hurricane developed a comprehensive annual programme in the district: creating and installing a permanent skatepark and opening a FISE Academy school. Launched in 2018, the school already welcomes several hundred young locals in the disciplines of Skateboard, BMX, Roller, and Scooter.

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